Major gifts fundraising — donor relationships, six-figure asks, twenty-year partnerships. Field-tested with real clients.
Donor retention isn't about the ask. Donors leave because of the silence.
How the six-year-old asking grandma for another gift became the thing I tell every fundraiser to picture before the next appeal goes out.
Your donor retention rate is the number that explains a flat year.
What a donor retention rate actually is, what the AFP benchmarks say — under half of donors come back, and roughly one in five first-timers — and what that churn costs you. Plus how to calculate your own number this week from any CRM export.