Brazen Fundraising ← All field notes

Brazen Solutions · Leadership

The executive director is carrying all the fundraising alone. Nobody ever decided that.

Every funder relationship runs through one calendar, and nobody planned it that way — it accreted, one reasonable decision at a time. What that costs the organization, why the development hire never arrives, and the first move out.

August 2026 · 3 min read

The organization was built with one fundraiser in it. It has hired to that design and budgeted to that design for a decade, and every reasonable person along the way made a reasonable decision.

Nobody sat down and decided this

Handing off a donor is slower than keeping one — every time, for at least a year. Passing Bill Rhodes to your program director means three meetings, a debrief, and six months of Bill replying to you anyway because you're who he knows. Keeping Bill means one coffee in the spring. When you're behind, that math picks itself.

The board doesn't push on it because she's good at it. Boards defer to competence, and when the ED is the strongest fundraiser in the room, the most natural thing eleven volunteers can do is get out of her way and let her work. They experience that as respect. She experiences it as being alone with the number.

The hire that never arrives

"We'll bring on a development person when we can afford it."

The money to fund the position has to be raised, and the only person who can raise it at that level is the ED, whose hours are already spoken for by the fundraising that meets payroll. The role gets funded out of growth that requires the role.

The risk your board has never priced

If the ED gave notice on Friday, how much of next year's revenue walks out the door with her?

In any other kind of business a board would call this concentration and put a dated plan against it. One customer, sixty percent of revenue — that's a governance conversation. When it's the executive director and the donor file, the same board calls it dedication and gives her flowers at the AGM.

It surfaces hardest in campaign planning. Build a capital campaign gift table with real names, add a column for who makes each introduction, and watch one name appear twenty times down the page.

"The board should help more" stopped working three years ago

There's a real conversation to have with the board here, and I've written the long version — what board members mean when they won't fundraise is usually that nobody has handed them a job small enough to say yes to on a Tuesday.

One relationship, in writing, with the introduction made

Pick one donor. Not your largest — your largest is the one you're most frightened to let go of. Pick someone mid-level and long-standing and genuinely warm, who'd take a call from anyone at the organization and be pleased about it.

Name a second person. Write it down where other people can see it. In the file. In the board package.

Then make the introduction yourself, in the room, out loud, in front of the donor. Denise is going to be part of this with me from here on. She runs the program you fund, and she can tell you things I can't.

Then leave it alone for a quarter.

Do it again next quarter. Four a year. Three years in, twelve relationships have two people in them and your file is no longer one calendar deep.

A verbal handoff evaporates in about six weeks — everyone means it, nobody schedules it. What holds is a document with names in it that somebody reviews once a year, which is exactly what the board charter piece does for a board.

If you're not certain this is the layer holding your organization, the free organizational diagnostic takes fifteen minutes and names the pattern you're in.

Open your donor file tonight and find the one you'd hand over first.

Write a second name beside it.

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More from Brazen Solutions

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